Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Spacious concept: polygraphy
The printing itself is a department wide as the sea and various fishes in this sea are swimming. From simple leaflets to large banners or window stickers. With such a broad concept, it is sometimes difficult to say what the printing company specializes in.
Some factories are choosing low-volume small-format prints, others for stickers, and others only for large-format printing. What sometimes makes it difficult to choose one plant for our orders, but what the market is like, and the price of services and their quality are also important.
Why do we need standards?
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.